Cadbury has been creating brands people love for nearly 200 years. The company was founded on strong Quaker values by John Cadbury in 1824 and continues to operate with a belief that doing good is good for business. We are now one of the world’s biggest confectionery companies, with millions of people enjoying our market-leading brands, such as Cadbury Dairy Milk, Trident and Green & Black’s, every day
Pay and benefits
We offer competitive salaries and benefits, with rewards linked to individual and business performance.
Promotion and development
We view the personal and professional development of our employees as a shared responsibility. Our employees bring the drive and motivation; their manager provides support and encouragement; and the company supplies the necessary tools and programmes. We believe that when employees have opportunities for development, they gain the capabilities, confidence and motivation to continually contribute to our business success.
Company culture
At the heart of Cadbury is our ‘Performance Driven, Values Led’ culture: a company where performance is rewarded and values are non-negotiable. Our culture is firmly rooted in our core values of Performance, Quality, Respect, Integrity and Responsibility.
Diversity, social responsibility
At Cadbury we are committed to providing equal employment opportunities and fostering an environment that attracts, nurtures and retains a diverse and talented workforce.
Recognition of our responsibility to society is a big part of our heritage. In July, we launched Fairtrade certified Cadbury Dairy Milk bars in the UK and Ireland, and this commitment will be extended to Canada, Australia, New Zealand and Japan in early 2010. This will quadruple the amount of Fairtrade cocoa being bought from Ghana.
Environment and sustainability
Our ‘Purple Goes Green’ initiative sets out our vision to tackle climate change, and our stretching targets include a 50% reduction in absolute carbon emissions. We have already achieved a 17% reduction in water use globally, and our eco-eggs launched at Easter 2008 reduced plastic packaging by 78% and cardboard packaging by 65%.
Innovation
Innovation is at the heart of Cadbury, whether it is new products, improved recipes or creative advertising campaigns. In 2007 we launched ‘A Glass And A Half Full Productions’. The first offering, Gorilla, became the most watched online ad ever and swept the board at the Cannes advertising Oscars. Gorilla has been followed by Trucks, Eyebrows and this year by the launch of Cadbury’s first ever music video, Zingolo, by Ghanaian rapper Tinny.